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Wednesday, October 14, 2009

Google Feature Will Help Users Avoid E-mail Bloopers

Google Inc., owner of the world’s most popular Internet search engine, added a feature to its Gmail
program to alert users about wrongly directed e-mails. 

The ‘Got the Wrong Bob?’ feature aims to save users the embarrassment of mixing up recipients, software engineer Ari Leichtberg and Yossi Matias, head of Google’s engineering center in Israel, said today in a blog post. 



The software tries to identify mistaken addressees before it’s too late, such as “hate mail about your boss to your boss” or “personal info to some random guy named Bob instead of Bob the HR rep?,” Leichtberg and Matias wrote in the post. The feature works by looking at groups that users e-mail most often, and is activated only when the message is addressed to more than two people. 

Google also changed the name of its “Suggest more recipients” feature to “Don’t forget Bob.” The related functions from Google Labs
“just kind of went together better this way,” Leichtberg and Matias said. 

Gmail was the fourth most popular e-mail service in the U.S. in August, behind Yahoo! Inc., Microsoft Corp.’s Hotmail and MySpace Mail, according to researcher ComScore Inc. in Reston, Virginia. 

Google, based in Mountain View, California, rose $2.07 to $526.11 at 4 p.m. New York time in Nasdaq Stock Market trading. The shares have gained 71 percent this year.

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